Pay Attention to the Marketing Trail Markers
My wife and I took our kids on what we thought was going to be a short hike. Turns out it was a bit longer than we expected. Thankfully, our kids were up for it (even the 7 year old rocked the 7+ mile trek). Reminded me of running a business. It’s important to...
Ep. 15: How to Help Your Customers & Prospects to Commit | Wayfind Marketing Live
Winning new customers is a lot like dating. If you ask someone to marry you on the first date, there’s a good chance there won’t be a second one. Many businesses miss the chance to win a new customer because they ask too soon (“will you marry...
How to Get Your Customers & Prospects to Commit
Marketing is a lot like dating. Ask for commitment too soon and you’ll be eating alone. Hint instead of asking clearly and you’ll be eating alone. In this week’s marketing tip I show you how to ask your customers and prospects to commit without...