by Steve Phipps | Sep 6, 2024 | Content Marketing
Blah, blah, blah. That’s what a lot of marketing sounds like. We’ve all seen it: emails, blog posts, and presentations that ramble on and on, without saying much of anything. It’s easy to fall into the trap of overcomplicating your message, especially when there’s so...
by Steve Phipps | Aug 7, 2024 | Marketing Strategy, Weekly Marketing Tip
Preparing for a backpacking trip has been an eye-opening experience filled with challenges and insights. Along the way, I’ve discovered valuable B2B marketing lessons that can transform how you approach marketing your business. In this post, I share four key...
by Steve Phipps | Nov 23, 2020 | Wayfind Marketing Live
In our current series on Wayfind Marketing Live, we’ve talked with several business owners about their experiences navigating the unpredictable waters of 2020, but on Friday we turn our attention to the nonprofit arena. Nonprofits that generally rely on...
by Steve Phipps | Nov 4, 2020 | Weekly Marketing Tip
If a caveman visited your website… (sounds like the start of a joke, doesn’t it) … could he figure out what your company does in less than 8 seconds? This is called the grunt test. If your website fails, you’re going to lose opportunities...
by Steve Phipps | Oct 27, 2020 | Weekly Marketing Tip
Is your marketing ready for 2021? There are only 10 weeks left in 2020 which means now is the time to make sure you’re ready to hit the ground running when the calendar rolls over to the new year. Today is #10 of 10 things you can do to get your marketing ready....