by Steve Phipps | Nov 4, 2020 | Weekly Marketing Tip
If a caveman visited your website… (sounds like the start of a joke, doesn’t it) … could he figure out what your company does in less than 8 seconds? This is called the grunt test. If your website fails, you’re going to lose opportunities...
by Steve Phipps | Aug 24, 2020 | Weekly Marketing Tip
Wearing masks to minimize the spread of COVID = good idea. Covering your website in a mask of confusion = bad idea. Taking the mask off of your website by clarifying your messaging and building a site based on story = fantastic idea + more customers. Full transcript...
by Steve Phipps | May 17, 2019 | Marketing, Website Design
Are you losing business because of your website images? Think about the images on your website for a minute. Do they tell a story that interests your customers? If your pictures are mainly of you, your building, or your equipment, then the answer is probably no. And...
by Steve Phipps | Dec 14, 2018 | Website Design
Think of your website as the front door to your business. Your website is one of the primary marketing tools you have available to you as a business-owner. It gives prospects a taste of what to expect once they walk through the door of your business. If your website...
by Steve Phipps | Jun 14, 2018 | Website Design
If you are a small business owner, new to the land of digital marketing, or you’ve just launched a new website, it can be hard to figure out why your website visitors don’t convert into leads. The overall performance of your online marketing strategy is...
