Ep. 22: The Most Important Part of Your Marketing Strategy

steve phipps

Steve Phipps

CEO, President, Chief Strategist

July 17, 2020

For the last several weeks on Wayfind Marketing Live, we’ve been talking through the steps to create a one-page marketing roadmap. But if you don’t have a tactical marketing plan in place, then the most inspiring marketing messages and compelling images won’t win you new business.

In this episode, we’ll show you the most important part of this process and the key that unlocks the door to increasing leads, customers, and profits. We will also discuss how to determine, set, and schedule your priorities so you can take action and jumpstart your marketing.

Watch the replay by clicking the image above or listening to our podcast on anchor.fmiTunesSpotify, or your preferred podcast player.

We are in the middle of a series on building a one-page marketing roadmap. Catch the previous episodes here.

Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.

Catch us live each Friday at 12 pm, CDT, on LinkedIn, Facebook, Youtube, or on our website http://wayfindmarketing.com/live

steve phipps

About Steve Phipps:

Steve Phipps, president of Wayfind Marketing and a certified They Ask, You Answer Coach, brings over 25 years of marketing expertise. His practical, client-focused approach has helped numerous businesses grow. As a former CMO for multiple companies and a Chick-fil-A franchise owner, Steve understands the challenges small business owners face. He leads Wayfind Marketing with a mission to help business owners grow their companies without the usual headaches, emphasizing strategies that position companies as authorities in their field.

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