market to your customers

When You’re Tired of Trying to Figure Marketing Out on Your Own

steve phipps

Steve Phipps

CEO, President, Chief Strategist

November 7, 2019

Most of the small business owners I know all share the same frustration with their businesses, and it’s not cash flow or bookkeeping. In more than two decades of working with business owners, the number one pain point in the small business owner’s life always seems to be marketing.

Marketing can often feel like the unsolved mystery of the entrepreneurial world. You know you offer the best product or service—you wouldn’t be investing so much of yourself in the venture if you thought otherwise. But sometimes you secretly want to throw in the towel on all of it because what you’re doing isn’t working and you’re tired of stumbling over the same roadblock on your small business journey.    

What if you didn’t have to figure it out on your own? What if you had a guide, or a group of guides, to help you? Keep reading to find out more.

Marketing your business is hard.

I’ve worked with hundreds of business owners and I have owned three different companies, but out of all my experiences, my biggest passion is making marketing easier for business owners and solopreneurs. I know what it feels like to be stuck and I also know how to get you unstuck so you can get on with the things you’d rather be doing in the business.

On the other hand, I know that when you’re starting a new business or running a small operation, you can’t always afford to hire or outsource the work to the experts. You know that winging it won’t work but you’re not sure how to find the marketing hat that fits you at this specific point in the life-cycle of your business.

A Marketing Mastermind Group can help you create and implement a strategy that works.

If you’re new to the concept, mastermind groups are business peers who gather regularly for education and community around a specific aspect of business development. I’ve created a marketing mastermind group specifically for small business owners and solopreneurs. In this group, we will walk through creating a strategy and a four-part marketing framework you can use to make better marketing choices. Then you will meet monthly as a group with one of our marketing experts for training and peer-to-peer feedback and support. The goal is to learn different ways to market your business effectively by sharing ideas and brainstorming together. Finally, there is the community and accountability aspect of doing this together with like-minded professionals so you can stay on track and not have to do all of this on your own.

It’s time to stop wasting time and energy on marketing that doesn’t work.

You didn’t start your business so you could get lost in the weeds of marketing. You started your business to make a difference, to do what you love while doing more good in this world. I get it, this is why I love helping business owners just like you find their way out of the weeds and back on the path to growth and opportunity.

There really is an easier way to do marketing. Come and discover the solution alongside other business owners who understand what you’re going through. The next step is to schedule a call with me so we can get you started on the path to marketing success. In the meantime, visit http://pathfindergroups.com to learn more about the mastermind group. Marketing your business is about to get easier and more effective. I truly believe we can do more together, and I can’t wait to show you an easier way to market your business.

steve phipps

About Steve Phipps:

Steve Phipps, president of Wayfind Marketing and a certified They Ask, You Answer Coach, brings over 25 years of marketing expertise. His practical, client-focused approach has helped numerous businesses grow. As a former CMO for multiple companies and a Chick-fil-A franchise owner, Steve understands the challenges small business owners face. He leads Wayfind Marketing with a mission to help business owners grow their companies without the usual headaches, emphasizing strategies that position companies as authorities in their field.

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