RKA Construction serves clients across the Memphis area, specializing in custom homes and commercial construction. Their reputation for precision and craftsmanship makes them a trusted partner for high-end construction projects.
Highlights
- Enhanced the existing design with new elements to reflect a higher level of professionalism and craftsmanship.
- Simplified navigation for both residential and commercial audiences, ensuring users quickly find the information they need.
- Featured high-quality visuals to showcase the craftsmanship that sets RKA apart in the Memphis construction market.
Design Goals & Process
RKA Construction needed a site that catered to both residential and commercial clients while elevating the overall user experience. We enhanced their existing design, adding clear navigation paths to make it easy for users to explore relevant content. Visually, the site was designed to emphasize RKA’s craftsmanship with high-quality images of their projects, giving prospective clients confidence in their capabilities.
Design Outcomes
The enhanced site now clearly serves both of RKA’s target audiences, with a refined navigation structure that helps users quickly find the right information. The polished visuals showcase RKA’s attention to detail and craftsmanship, while the improved SEO has contributed to increased organic traffic from both residential and commercial prospects. The design’s simplicity and elegance reflect the company’s professionalism and build trust with new clients.
SEO Content Strategy
RKA Construction’s content strategy emphasized their craftsmanship and attention to detail. Meta descriptions were crafted to improve search rankings, while keywords were naturally integrated across project pages. The site uses a clear structure with H1s and H2s. Optimizing for mobile and improving page speed ensured the site performs well, even with large project images, providing a seamless user experience for both audiences.
