Challenge Entertainment, serving cities across the U.S., brings people together through fun, live trivia events. Their services include organizing and promoting trivia nights at local venues, and offering entertainment for everyone.
Website Design Highlights
- Integrated existing graphics seamlessly into the refreshed design to maintain brand consistency.
- Used bold, lively colors to reflect the excitement and energy of their live events.
- Simplified navigation to make it easy for users to find and sign up for local trivia nights.
Website Design Goals & Process
For Challenge Entertainment, we worked closely with their team to integrate existing graphics into a fresh, updated design. Our goal was to create a vibrant website that captured the fun and energy of their live trivia events while making it easy for users to find and sign up for local events. We chose bold, playful colors to mirror the excitement of the experience.
Website Design Outcomes
The refreshed website feels lively and fun, with bold colors and seamless integration of their existing branding. The streamlined navigation lets users quickly find events in their area, resulting in higher engagement and more sign-ups. The site’s SEO improvements have also helped increase visibility for local trivia nights across the U.S.
SEO Content Strategy
Challenge Entertainment’s content strategy used a playful tone to match the excitement of their trivia events. We optimized event listings with meta descriptions and keywords to improve visibility. H1s and H2s were used to structure event information clearly, enhancing navigation. The site was fully mobile optimized, ensuring that users could easily search for events on-the-go. Page speed was a priority, especially for the filter system that allows users to find events by location, type, or date.
