Frank Balton Sign Company has been a trusted name in Memphis for high-quality signage solutions. Specializing in creating recognizable signs seen across the city, they offer a full range of custom services from design to installation.
Website Design Highlights
- Managed the process of redesigning the brand with a new logo, color scheme, and cohesive branding that is now featured on trucks, cranes, and marketing materials.
- Strategically used a dark background to make their colorful signs visually pop, creating a bold, memorable digital presence.
- Implemented a dynamic grid layout to feature their most iconic Memphis signage, establishing instant credibility with site visitors.
Website Design Goals & Process
As a longstanding Memphis institution, Frank Balton Sign Company needed a modernized brand that stayed true to their legacy. We created a cohesive brand identity, introducing a new logo and color scheme, and ensured the branding was applied consistently across all touchpoints.
Website Design Outcomes
The website’s dark background was strategically chosen to allow their vibrant signs to stand out, mirroring the impact of their signage around the city. The grid layout prominently showcases high-profile projects, reinforcing local recognition. Enhanced SEO and user-friendly design have increased site traffic and local inquiries, positioning Frank Balton as a leader in the signage industry.
SEO Content Strategy
The content strategy for Frank Balton focused on establishing them as a local leader in signage. We implemented strategic use of keywords, optimized meta descriptions, and structured the pages with H1s and H2s to enhance searchability. The professional yet approachable tone appeals to businesses looking for signage solutions. The site was fully mobile optimized, and page speed was improved to ensure high-quality images of their signs loaded quickly, creating a smooth user experience.
